Interview 1:
- Who: college student with busy schedule that finds time to cook for themselves every day.
- What: the student does not mind cooking every day, instead enjoys eating better meals that do not leave them feeling sick.
- Why: They do not enjoy eating out due to the effects it has on them, therefore they instead cook every meal themselves.
Interview 2:
- Who: college student that is focused on their athletic career.
- What: They prepare their meals several days in advance in order to maintain a strict diet to achieve their nutrition requirements.
- Why: their athletic career surpasses their want for a meal that might be quick but not as nutrient dense.
Interview 3:
- Who: college student that frequently visit home.
- What: Frequently visits home because their parents send them back with large quantities of food.
- Why: Does not enjoy cooking for themselves and instead prefers to make a trip twice a month in order to pick up the food.
Interview 4:
- Who: college student that enjoy eating out.
- What: eats out for every meal, every day.
- Why: although the student does not like to cook the student does enjoy eating fast food for every meal as they get free food delivery so they don't have to go get it.
Interview 5:
- Who: college student with meal plan
- What: they have already paid for however much food they are going to eat for the semester/
- Why: the convenience factor of not having to go far to a restaurant and not having to pay at time of service?
Inside the boundary
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Outside the boundary
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College students that are not happy with their current dining situations.
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College students that follow certain diet plans or have meal plans.
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A food delivery service that would supplement students meals in order to break the monotony of constantly eating out.
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A food delivery service that would replace students need to constantly eat out.
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Constantly eating out can have unfavorable side effects, leaving many to miss home cooked meals.
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Some do not mind eating out as they never have negative side effects.
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I feel that your target person are people who don't like to cook and they want to eat healthy. The variation of people gives you many aspects to look at. Another good thing to look at is what are the solutions of the people that don't like to eat fast food and don't cook do for a food source, and would they be willing to pay for your business. Another good question to ask yourself is are these people aware of how harmful it could be to miss a meal. That could be another attraction to put into your pitch.
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