30A – Final Reflection

1. 
   
2. In my opinion the idea napkin #1 was one of my favorite activities because that was the beginnings of the business as well as the first time I had to sit down and analyze myself and if I would fit with the business I wanted to set out to make.
3. I do think that I have gotten closer to developing an entrepreneurial mindset because this class has inspired me to start working on a separate project that could potentially become something greater in the future.
4. Although some of the assignments might not seem to be as useful as others, they are all great learning experiences and should not be blown off. I would recommend not procrastinating in order to get the full impact of the assignments.
5. Many times progress is not linear instead it looks like this 

1. 
   

29A – Venture Concept No. 2

Cuisine Comet
Opportunity:

• Who has the need?
• Parents and students
• Nature of need?
• Parents worry that students are not getting proper nutrition. Students do not always have the knowledge or space to cook in dorms.
• What are the forces or changes in the environment creating this opportunity?
• Students schedules are getting progressively more strenuous leaving them with limited time to cook.
• How is this market defined geographically and demographically?
• Parents that tend to be overprotective
• Students with busy schedules
• Students with little cooking experience
• How are customers currently satisfying this need? And how loyal are they to whatever they use now?
• Many go out to eat and are not very happy with their current situation.
• How big is this opportunity?
• Fairly big
• How long will the “window of opportunity” be open?
• For as long as it is not addressed

Innovation

• What it is
• Interstate food delivery system
• What it does
• Allow parents to deliver food to college students
• How it works
• Parent goes to hub drop off and scans food. Once food is scanned it is then shipped to student, who is alerted via phone. Once alerted student will have pickup code that can be used at the designated hub.
• What are you selling and for how much?
• Delivery service and depending on distance price would be determined but around 5 dollars per pound.

Venture concept

• What are the reasons to think customers would switch to this new product? How hard will it be to get them to switch?
• Because students do not usually eat the healthiest of foods and this would allow them to get a better alternative. I do not believe it would be too hard.
• Who are the competitors?What are their possible weaknesses or vulnerabilities?
• No competitors currently.
• What role does packaging, your price points, distribution, customer support, the customer experience or the business location play (if any) in defining your business concept?
• That is the entire business.
• How would you organize a “business” to support the ongoing production of your new product, service, or process? How many employees? What roles are in the venture?
• Starting off with 18 employees 3 in each hub with 5 hubs throughout the state. 3 for deliveries. Four roles Hub manager, Inventory supervisor, cashier, delivery driver.

The Three minor elements

• The efficiency in customer service as well as the technology implemented.
• The next step would be to establish more hubs throughout the state.
• In five years I would like to have expanded the hubs out of state to the surrounding states such as Georgia.

2. The feedback I received from my peers was mostly positive, with the only concern being the longer delivery times if/when expanding to other states.


3. The venture concept stayed intact but the expansion plan has become more uncertain.

27A – Reading Reflection No. 3

• 1) You read about an entrepreneur: Steve Jobs
• What surprised you the most?
• That Steves drive to build and design was instilled in him by his father.
• What about the entrepreneur did you most admire?
• Steve Jobs ability to sell virtually anything.
• What about the entrepreneur did you least admire?
• His “rude” tendencies when something did not go as planned.
• Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
• Steve was let go of apple in 1985, in response he started up NeXT and joined Pixar.
• 2) What competencies did you notice that the entrepreneur exhibited?
• Extreme attention to detail, as well as an uncompromising design with the drive to see it through.
• 3) Identify at least one part of the reading that was confusing to you.
• I don’t know if it has to do with the book so much as Steve Jobs himself. In the book they point out that meditation and LSD were an important part of his life, but he was also someone who was incredibly crass and sharp.
• 4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?
• Why was he so hesitant to take his position as Ceo again?
• How does someone who consistently faces pushback from his company continue to work on great new ideas.

Your Exit Strategy

1. Identify the exit strategy you plan to make. Do you intend to sell your business in the next 5 years for a large return? Do you intend to stay with the business for several decades and retire? Do you intend to protect the venture as a family business, and pass it down to your children?
1. I would plan to stay with the business until I retire, eventually using it to generate passive income.
2. Why have you selected this particular exit strategy?
1. Because if I were to start this venture I would want to see the expansion of the idea until the end.
3. How do you think your exit strategy has influenced the other decisions you've made in your concept? For instance, has it influenced how you have identified an opportunity? Has it influenced your growth intentions or how you plan to acquire and use resources?
1. It didn’t influence how I identified the opportunity but it does influence the growth intentions. In the previous post I said in 5 years I would have liked to have expanded across Florida, but eventually I would have liked to have expanded across the country.

26A – Celebrating Failure

1. Tell us about a time this past semester that you failed -- whether in this class, or outside of this class. Don't spare any details! It'd be even better if there was something you tried several times this semester, and failed each time.
1. At the beginning of the semester I was taking 16 credit hours and ended up not being able to study very much for all of my exams so I failed all of them.
2. Tell us what you learned from it.
1. I learned that I can’t spread myself so thin without proper planning far in advance.
3. Reflect, in general, on what you think about failure. Failure is hard, isn't it? It's embarrassing, sure, but it also means that we have to change something about ourselves. Talk about how you handle failure (emotionally, behaviorally). Finally, talk about how this class has changed your perspective on failure -- are you more likely to take a risk now than you were just a few months ago?
1. Before this class whenever I would fail I would be disappointed in myself, after this class I realized that sometimes failure is necessary for success.

25A – What’s Next?

Existing Market.

1. Step 1: Talk about what you think is what's next in terms of products and services for your venture.
1. Expanding to other colleges/cities throughout the state.
2. Step 2: Interview three customers who are already part of the market you have identified, and ask them what they believe is next for a venture like yours. Describe to them your business, and simply ask "What should we be doing that we aren't planning to do?" Next, ask them about your ideas of what customers might want next.
1. Interview 1: have you thought of delivering to peoples doors?
2. Interview 2: have you considered slower but cheaper options?
3. Interview 3: what about the people that go to college outside of the state?
3. Step 3: Based on your own expectations and the feedback you received from customers, set a path for the future. In two to three paragraphs, describe what makes the most sense for your venture in terms of growing in your existing market.
1. The most sensible option for growth within my current market would be to expand to more parts of the state while also becoming more cost effective.

New Market.

1. Step 1: Identify a radically different market from what you're currently planning to target. If you're currently targeting B2B, think about going after a B2C market. If you're currently targeting an affluent part of society, think about targeting a very poor part of society.
1. Delivering to other states within the U.S.
2. Step 2: Once you have identified a radically different market, describe how you think your venture concept might be able to create value for people in that market. You may have to get creative with this -- that's OK -- and perfectly welcome!
1. Would be a valuable resource for parents that have students going to college out of state.
3. Step 3: Interview two people from this new market. Again, describe to each interviewee what your concept is. Then, ask them how they think your business might be help to meet customers like them. What kinds of adaptations to the product/service mix do they think you should make to be successful in this new market?
1. Interview 1: It would be helpful for me because on my birthday my mom likes to send me a care package but usually it's only a couple non-perishable items and it would be nice to get more.
2. Interview 2: It would be cool to have my parents send me food but it would probably take a while from Miami to Washington dc.
4. Step 4: Reflect, in two to three paragraphs, on what you learned about this new market. What surprised you the most? Were any of your expectations/assumptions correct? Does this new market, on second thought, appear to be as attractive as your existing market? And so on.
1. I was surprised that people who live out of state would still be willing to get food shipped to them, I was worried about this because it would take a fair amount longer than inter-state deliveries.

24A – Venture Concept No. 1

Cuisine Comet
Opportunity:

• Who has the need?
• Parents and students
• Nature of need?
• Parents worry that students are not getting proper nutrition. Students do not always have the knowledge or space to cook in dorms.
• What are the forces or changes in the environment creating this opportunity?
• Students schedules are getting progressively more strenuous leaving them with limited time to cook.
• How is this market defined geographically and demographically?
• Parents that tend to be overprotective
• Students with busy schedules
• Students with little cooking experience
• How are customers currently satisfying this need? And how loyal are they to whatever they use now?
• Many go out to eat and are not very happy with their current situation.
• How big is this opportunity?
• Fairly big
• How long will the “window of opportunity” be open?
• For as long as it is not addressed

Innovation

• What it is
• Interstate food delivery system
• What it does
• Allow parents to deliver food to college students
• How it works
• Parent goes to hub drop off and scans food. Once food is scanned it is then shipped to student, who is alerted via phone. Once alerted student will have pickup code that can be used at the designated hub.
• What are you selling and for how much?
• Delivery service and depending on distance price would be determined but around 5 dollars per pound.

Venture concept

• What are the reasons to think customers would switch to this new product? How hard will it be to get them to switch?
• Because students do not usually eat the healthiest of foods and this would allow them to get a better alternative. I do not believe it would be too hard.
• Who are the competitors?What are their possible weaknesses or vulnerabilities?
• No competitors currently.
• What role does packaging, your price points, distribution, customer support, the customer experience or the business location play (if any) in defining your business concept?
• That is the entire business.
• How would you organize a “business” to support the ongoing production of your new product, service, or process? How many employees? What roles are in the venture?
• Starting off with 18 employees 3 in each hub with 5 hubs throughout the state. 3 for deliveries. Four roles Hub manager, Inventory supervisor, cashier, delivery driver.

The Three minor elements

• The efficiency in customer service as well as the technology implemented.
• The next step would be to establish more hubs throughout the state.
• In five years I would like to have expanded the hubs out of state to the surrounding states such as Georgia.

23A – Your Venture’s Unfair Advantage

Resources in venture

1. Companion app
1. Valuable: allows customers to complete the shipping process before dropping off.
2. Rare: a phone app is not uncommon in today's market.
3. Inimitable: the ease of use would be hard to imitate.
4. Non-substitutable: a kiosk at the delivery centers would allow for similar results but not quite the same.
2. Customer service
1. Valuable: guide customers through the process and make sure they get the proper service.
2. Rare: I find good customer service to be rare recently.
3. Inimitable: could be imitated through proper training.
4. Non-substitutable: proper customer service is non-substitutable.
3. Quick delivery
1. Valuable: customers would be receiving their food deliveries within the same day-1 business day.
2. Rare: currently it is very difficult to deliver food because there has not been an infrastructure implemented for such transport.
3. Inimitable: could not be imitated.
4. Non-substitutable: quick turn around times are essential for great customer experience.
4. Delivery Vans
1. Valuable: refrigerated delivery vans would preserve the food throughout the delivery.
2. Rare: refrigerated delivery vans are usually used by catering companies.
3. Inimitable: could be imitated.
4. Non-substitutable: could possibly be replaced by cooling containers but not as efficient.
5. Processing system
1. Valuable: efficient processing systems are key in ensuring customers receive the proper items.
2. Rare: many processing systems being used by companies are sluggish and clunky
3. Inimitable: could be imitated.
4. Non-substitutable: could not be substituted for anything else.
6. Storage
1. Valuable: for customers that drop off items at delivery centers after the van has left
2. Rare: not many companies ship food or store it
3. Inimitable: could be imitated
4. Non-substitutable: would provide the customer with peace of mind that can not be substituted
7. Mobile alerts
1. Valuable: work alongside app to let customers know when the package has arrived.
2. Rare: this is currently implemented by pizza delivery companies.
3. Inimitable: can be imitated by companion app.
4. Non-substitutable: notify customer even if they don't have push notifications on their phone.
8. Previous experience in wholesale shipping
1. Valuable: previous experience with shipping would allow me to ship for very low prices.
2. Rare: many times shipping is costly for companies
3. Inimitable: would require experience
4. Non-substitutable: cheaper deliveries would allow for a lower final cost for the customer.
9. Custom packaging
1. Valuable: custom delivery bags for storing the food as well as keeping it temperature controlled.
2. Rare: not many companies do this.
3. Inimitable: yes it can be recreated.
4. Non-substitutable: could be skipped but would be a great addition for the customer.
10. Advertising
1. Valuable: on the custom bags, vans, as well as deals through social media that would drive in more customers.
2. Rare: innovative marketing.
3. Inimitable: could be imitated.
4. Non-substitutable: advertising some other way.

Top resource:
Customer service and delivery time because that will provide customers with the most immediate satisfaction.

19A – Idea Napkin No. 2

1. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
1. I am a college student at the University of Florida. I use to manage a wholesale shipping company and would be using those experiences to establish this venture. If i were to start this business i could see it being a stepping stone to other ventures that i would want to pursue.
2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
1. The venture would be a proprietary food delivery company that would allow parents of students to delivery food whether it be fresh or frozen.
3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
1. Parents and students alike. Many parents worry about what their students eat, and many students don’t have the time to cook or even want to prepare meals.
4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
1. Many times parents get worried about what their college students are eating while they are away from home, my business would give them peace of mind knowing that they are eating the same things they were at home. 
5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
1. I am someone who is very focused on details, and as such I would try to provide customers with a seamless experiences.
6. I believe these elements fit together well and that there is a potential customer base that is not being tapped into. All of the problems currently being faced by customers could be solved uniformly through the development process.

Feedback memo.

• I was asked about how i would go about the transportation
• It would be proprietary, the company itself would do all of the delivering and processing itself.
• I was asked how the company would impact my life
• I would most likely use this company as well in order to ship deserts home and receive food from home.

17B – Elevator Pitch No. 2

I have described what I changed in this pitch, given the feedback I received last time.

• I tried to sound less robot and not read from a script as well as interacting with items in order to make give the pitch a touch.

18A – Create a Customer Avatar

  

• My customer’s avatar is a mother of a college student, who worries about what their student’s day to day.

• What do you have in common with the customer avatar?If you have anything in common with the avatar, do you think that is a coincidence? Why?
• Growing up in a Hispanic household and with many friends being Hispanic, my mother and many of my friends mothers share this quality.
• My interactions with them inspired the idea for this venture.

16A –What’s Your Secret Sauce?

1. Describe five ways in which you think you have human capital that is truly unique.
1. I think i am someone who is Confident.
2. I am always finding Creative new ways to solve problems.
3. I am someone who is very Driven and task oriented.
4. I have Patience when it comes to dealing with others.
5. I am Open to criticism from others in order to better improve.
2. Interview the five people who know you the best.
1. interview #1
1. link: https://soundcloud.com/reig-christopher2013/interview-1
2. From this interview, I realized that I'm a fairly open person who is willing to get feedback in order to improve upon the final product. As well as seeing that I have a strong work ethic the allows me to stay on track
2. interview #2
1. link: https://soundcloud.com/reig-christopher2013/my-movie
2. From this interview, my friend noted that I am a strong communicator and task manager which I think makes me a strong choice as a leader because it allows me to take everyone's thoughts into consideration leading to better teamwork.
3. interview #3
1. link: https://soundcloud.com/reig-christopher2013/interview-3
2. From this interview, I better understood my creativity and how it's a large part of who I am and how I go about solving the problems that I am presented with.
4. interview #4
1. link: https://soundcloud.com/reig-christopher2013/interview-4
2. From this interview, I was understood how important patience is to having a solid end result as well as preparing and being sure that everything goes according to plan.
5. interview #5
1. link: https://soundcloud.com/reig-christopher2013/my-movie-1
2. From this interview, I realized how my dedication can be perceived as confidence being that I'm always focused on getting the job done and don't let speed bumps discourage me in any way.
3. Reflect on the differences.
1. I realized that I don’t really consider many of the attributes my friends associate with me. Whether it be because thats just the way I think or because I don’t think they are anything special. I would like to think that they are all accurate and I would not change any of them.

15A – Figuring Out Buyer Behavior No. 2

Interview #1

• Does price matter the most?
• It’s not the most important factor but it does play a role.
• Does quality?
• Quality is a big factor in whether or not I use a service especially if it relates to food as its something I’m going to be eating.
• Does style?
• If the service works I don’t really mind the style.
• Is your segment more likely to buy online or in a store?
• I like going to a store so I can get things right away, but for more expensive things I’m willing to wait and search online.
• Are they more likely to use cash or will they finance the purchase?
• I mainly use my debit card as I don’t carry cash with me often.
• What helps them determine the purchase was a good idea?
• The quality and effectiveness of service such as customer service and time.
• What sorts of things make them think a purchase was a bad idea?
• If the service is slow or the customer service is bad.

Interview #2

• Does price matter the most?
• Yes that is a huge factor for me.
• Does quality?
• A bit I expect things to be done right but I don’t mind a slight bang up here and there.
• Does style?
• No I don’t care I just need it to work.
• Is your segment more likely to buy online or in a store?
• I usually like to do everything online because its always easier that way.
• Are they more likely to use cash or will they finance the purchase?
• I use my card a lot because I mainly do everything online but when I go out its usually with cash.
• What helps them determine the purchase was a good idea?
• How often I use it, and satisfaction from purchase.
• What sorts of things make them think a purchase was a bad idea?
• If I never use it again, and get no pleasure from the purchase.

Interview #3

• Does price matter the most?
• It depends on what I’m buying because there are certain things I’m willing to spend more money on.
• Does quality?
• Quality plays a huge role in whether or not im willing to spend the extra money.
• Does style?
• Yes, if something looks ugly im not going to buy it.
• Is your segment more likely to buy online or in a store?
• Either It doesn’t really make a difference to me.
• Are they more likely to use cash or will they finance the purchase?
• I almost never carry cash because I depend on my card.
• What helps them determine the purchase was a good idea?
• How often I use it, if I enjoyed it.
• What sorts of things make them think a purchase was a bad idea?
• If I didn’t enjoy it or see myself not using it often.

Draw conclusions:

• This is all valuable information for building a business structure around the customers preferences.

13A – Reading Reflection No. 1

1) You read about an entrepreneur: Elon Musk

• What surprised you the most?
• I was not aware of the fact that Tesla's charging stations were solar powered and Tesla owners did not have to pay. I think this is a really smart idea because it decreased the long term investment that is owning a Tesla.
• What about the entrepreneur did you most admire?
• The fact that he respects people that do not give up easily. the example that is given when the reporter did not stop writing the book after being told he would not get assistance, which inevitably leads to Elon respecting his motivation and instead starts helping him.
• What about the entrepreneur did you least admire?
• The fact that sometimes Elon musk can be perceived as egotistical due to his belief that he is in charge of making a better tomorrow.
• Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
• Although his first companies were a massive success from the beginning, the following companies that he would later work for and make were not as successful at first (SpaceX and Tesla). He did not give up and kept working on his next new idea until it was a success.

2) What competencies did you notice that the entrepreneur exhibited?

• He’s a man constantly looking to the future, is a risk taker, and does not subscribe to common ideologies. 

3) Identify at least one part of the reading that was confusing to you.

• When the author delves into the history of San Francisco and other entrepreneurs I did not find it to be extremely relevant to Elon Musk’s story and did not understand what it added.

4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?

• How is he able to cope with all the stress that comes with trying to run 3 different companies.
• How does he stay positive in the face of absolute uncertainty such as when he originally invested in SpaceX, Tesla and solar power and their respective markets went into slumps.

5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?

• Not allowing others uncertainties to derail your drive to succeed, and constantly giving the maximum effort possible even if going against all odds.

14A – Halfway Reflection

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course?

• I keep myself organized, in order to keep track of my assignments. I do not allow myself to do anything until I have finished my assignments for the day.

2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

• I am someone who struggles with math, and my freshman year I was failing my precalculus class even though I would study every day for multiple hours on end with a tutor. I ended up getting a C in the class and kept studying for the entire summer break and the next year was then able to get an A in my Calculus AB. 

3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset' ?

• Organizing yourself and keeping track of everything is key in order to be able to succeed in class. 
• When others give their criticisms they are constructive in order to help you do better on the next attempt. 
• If something is difficult it is because it matters, and that is when you have to work harder. 

12A – Figuring Out Buyer Behavior No. 1

Need awareness interview 1

• What times
• For lunch and dinner 
• Situations 
• Doesn't have a meal ready for those times 
• Places 
• Home 
• Contexts 
• Doesn’t know how to cook proper meals 
• What is the very first thing they do to find a solution to their problem? 
• Make a sandwich instead of a proper meal 

Need awareness interview 2

• What times 
• Breakfast lunch and dinner 
• Situations 
• Doesn’t want to take the time to cook a meal 
• Places 
• Home 
• Contexts 
• Is busy doing homework and activities that they do not find it important to cook 
• What is the very first thing they do to find a solution to their problem? 
• Go out to eat at a fast food restaurant 

Need awareness interview 3

• What times 
• Dinner 
• Situations 
• Doesn’t eat breakfast or lunch 
• Places 
• Home 
• Contexts 
• Being that they are eating out for all their meals, they believe intermittent fasting will help mitigate the adverse health effects. 
• What is the very first thing they do to find a solution to their problem? 
• Stay hungry for most of the day until they go eat dinner which is usually a large fast food meal. 

• The candidates are fully aware of their problems but tackle their situations in manners that are not ideal for their health. They do not perform information searches as they believe that they are handling their current situations in the best way with their limited options.

11A – Idea Napkin No. 1

1. You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
1.  I am a college student at the University of Florida. I use to manage a wholesale shipping company, and I would love to use that experience in order to improve the quality of living for students and parents.
2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 
1. A food delivery service that allows parents to ship pre-cooked or pre-prepared foods to students.
3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
1. Students that wish to eat better but don’t have the time or energy to cook for themselves. Parents that are worried that their students are not getting the right nutrition necessary to be effective in class.
4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 
1. For some, constantly eating out can take a toll on their body and leave them lethargic, my company would give them the same ease of use as going out while providing the benefits of cooking at home.
5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
1. Currently, the only companies that allow people to send food are grocery stores. The problem with this method is that you can only send ingredients or their prepackaged TV dinners. With my company, people will be able to deliver food that has already been prepared or even cooked facilitating the cooking process for the receiver.
6. I believe these five elements fit together well. This company has the potential to help students by offering a healthier alternative to dining out. Additionally, due to the food being pre-prepared, students that live in dorms with limited cooking appliances are still able to benefit. The company would be an efficient and reliable way for students to start eating healthier.

Pitch

9A – Testing the Hypothesis, Part 2

Interview 1:

• Who: college student with busy schedule that finds time to cook for themselves every day.
• What: the student does not mind cooking every day, instead enjoys eating better meals that do not leave them feeling sick.
• Why: They do not enjoy eating out due to the effects it has on them, therefore they instead cook every meal themselves.

Interview 2:

• Who: college student that is focused on their athletic career.
• What: They prepare their meals several days in advance in order to maintain a strict diet to achieve their nutrition requirements.
• Why: their athletic career surpasses their want for a meal that might be quick but not as nutrient dense.

Interview 3:

• Who: college student that frequently visit home.
• What: Frequently visits home because their parents send them back with large quantities of food.
• Why: Does not enjoy cooking for themselves and instead prefers to make a trip twice a month in order to pick up the food.

Interview 4:

• Who: college student that enjoy eating out.
• What: eats out for every meal, every day.
• Why: although the student does not like to cook the student does enjoy eating fast food for every meal as they get free food delivery so they don't have to go get it.

Interview 5:

• Who: college student with meal plan
• What: they have already paid for however much food they are going to eat for the semester/
• Why: the convenience factor of not having to go far to a restaurant and not having to pay at time of service?

Inside the boundary	Outside the boundary
College students that are not happy with their current dining situations.	College students that follow certain diet plans or have meal plans.
A food delivery service that would supplement students meals in order to break the monotony of constantly eating out.	A food delivery service that would replace students need to constantly eat out.
Constantly eating out can have unfavorable side effects, leaving many to miss home cooked meals.	Some do not mind eating out as they never have negative side effects.

8A – Solving The Problem

1. Selected opportunity
1. College students do not always get adequate meals in their busy day to day life.
2. Product/service so that we can fully understand what you intend to sell to your customers and so that we can provide sufficient feedback to you.
1. A low-cost food delivery service which would have centers in which parents/guardians can deliver food either cooked or frozen to their student’s college campus.

7A – Testing the Hypothesis, Part 1

1. Pick an opportunity you would like to pursue. From this point forward in the class, many of these exercises will be related to a specific venture you want to start. Here's where that path starts. 
1. College students getting adequate meals.
2. Clearly state the opportunity you have identified, including the who, what, why. For instance, "Hospitals in the United States are unable to easily, efficiently bill Medicare for drugs they distribute because of the logistical challenges in linking a drug given to a patient and the patient's bill." 
1. The who: College students and Parents
2. The what: College students struggle to eat well balanced quality meals, leading many parents to worry.
3. The why: College students have strenuous schedules which can leave little time for them to prepare meals.
3. This is your 'hypothesis' about the opportunity. It is a statement of your belief related to an opportunity. I'd like you to test the boundaries of the hypothesis by pushing and prodding each of the three elements. That means:
1. Testing the who: Are there others who have this need? Or, does everyone in your current 'who' share the need? 
1. Not everyone in the current who shares the need, there are some students that do not have issues with preparing quality meals within their time restraints, additionally some students do not mind eating out.
2. Testing the what: What are the boundaries of the need? For the example above, the questions you'd ask could include, "Are all drugs a challenge, or just some drugs?" "Are all patients a challenge, or just some patients?" "Is it just Medicare, or does it include Medicaid or private insurers?" Etc.
1. Are all college students struggling to prepare meals
2. Do all parents concern themselves with where their children eat
3. Is cooking for one at home cheaper than eating out
3. Testing the why: Not everyone will perceive their need the same way; here, I'd like you to test the boundaries of the 'why' -- for the people who have the need you have identified, what are the range of whys that they offer? Does the "why" you have identified hold for everyone? For the example above, maybe some hospitals will see their need rooted in logistics, maybe they'll blame government bureaucracy, maybe they'll blame the nurses and doctors. 
1. For some college students it is cheaper to eat out
2. Some college students do not want to prepare their own meals
3. Some college students find the time to cook for themselves
4. In Part 1, you must interview five people. These interviews must be lengthy enough for you to get the information you need. In these interviews, you want to ask questions that try to capture the variation in the whos, whats, and whys, and your objective is to test the boundaries of your opportunity hypothesis. 
1. Interview 1
1. What is the exact nature of the need?
1. Student can not cook in dorm
2.  How are they currently addressing their need?
1. Dining pass and eating out 
3.  How satisfied are they with this solution?
1. They are moderately satisfied with their current solution. (6/10)
2. Interview 2
1. What is the exact nature of the need?
1.  They are tired of cooking every day
2.  How are they currently addressing their need?
1. Student comes home from class and cooks every day
3.  How satisfied are they with this solution?
1. They are highly satisfied with their current solution. (7/10)
3. Interview 3
1. What is the exact nature of the need?
1.  Student is too lazy to cook everyday
2.  How are they currently addressing their need?
1. Reheating precooked frozen meals 
3.  How satisfied are they with this solution?
1. They are highly unsatisfied with their current solution. (3/10)
4. Interview 4
1. What is the exact nature of the need?
1.  Student is on a tight budget
2.  How are they currently addressing their need?
1. Eats budget foods ie. hotdogs, sandwiches, chips
3.  How satisfied are they with this solution?
1. They are highly unsatisfied with their current solution. (3/10)
5. Interview 5
1. What is the exact nature of the need?
1.  Student is on a tight budget
2.  How are they currently addressing their need?
1. Finds discounts and special deals online for fast food delivery services
3.  How satisfied are they with this solution?
1. They are find their current solution to be passable. (5/10)
5. Include your write-up of each step in your assignment. For step 4, please summarize what you find. Given your interviews, what do you know about the opportunity that you didn't know before?
1. There are many different reasons as to why the need exists, but I feel as if many of the needs can be tackled in similar fashions.

5A – Identifying Local Opportunities

• The title of the article
• Alachua county road conditions causing frustration 
• The link to the article. 
• https://www.wcjb.com/content/news/Alachua-County-road-conditions-causing-frustration-504023081.html 
• A description of the story, in your own words 
• Alachua residents are unsatisfied with road conditions while public works goal is better customer service. 
• A description of the problem presented in the story 
• Road conditions in Alachua are unsatisfactory. 
• A description of who has the problem 
• Residents of Alachua county 

• The title of the article 
• Local businesses react to plastic bag ban. 
• The link to the article. 
• https://www.wcjb.com/content/news/Local-businesses-react-to-plastic-bag-ban--504566252.html 
• A description of the story, in your own words 
• Gainesville city commissioners have decided to ban all plastic utensil wear. 
• A description of the problem presented in the story
• Businesses are having a hard time making the switch away from plastic utensils.
• A description of who has the problem
• Business owners in Alachua county 

• The title of the article 
• Alachua county leaders offer ideas on how to improve I-75. 
• The link to the article. 
• https://www.wcjb.com/content/news/Alachua-County-leaders-offering-idea-on-how-to-improve-I-75-504828922.html 
• A description of the story, in your own words 
• Alachua county official are working on improving officer response on the I-75. 
• A description of the problem presented in the story 
• Tracking down people that are speeding is becoming increasingly difficult. 
• A description of who has the problem 
• Police officials in Alachua county 

• The title of the article 
• Walking? You’re risking your life in Florida, the deadliest state for pedestrians. 
• The link to the article. 
• https://www.miamiherald.com/news/local/article224923045.html 
• A description of the story, in your own words 
• The risk of fatality while walking in Florida is significantly higher than in any other state. 
• A description of the problem presented in the story 
• Florida streets were ill designed and they raises a safety issue for pedestrians. 
• A description of who has the problem 
• Pedestrians in florida. 

• The title of the article 
• MIA workers were promised back pay. For now Lionel Richie tickets will do. 
• The link to the article. 
• https://www.miamiherald.com/news/local/community/miami-dade/article225079665.html 
• A description of the story, in your own words 
• Due to the government shut down Mia workers have not been paid and have been compensated with concert tickets. 
• A description of the problem presented in the story 
• MIA workers have not been paid for a month worth of work. 
• A description of who has the problem 
• MIA/government workers. 

4A – Forming An Opportunity Belief

1. Your beginning point.
1. I believe that in Florida there is an opportunity in creating a “home cooked” meal transportation company.
2. Describe your belief.
1. Unmet need
1. Students don't always have the time to cook meals after class. Leading many parents to worry about their children.
2. Who has the need
1. Student
2. Parents
3. Where did the need come from
1. This has been a constant problem that has plagued college students.
4. Four, what are people doing to meet this need now?
1. Parents are preparing food and the student takes it with them back to college.
5. how sure are you (say, in percent terms) that this opportunity exists?
1. I am fairly sure (80) that there is a viable opportunity.
3. Identify the prototypical customer. 
1. Students in the state of Florida
4. Iteration No. 1:
1. What is the exact nature of the need?
1. Busy student that comes home after a long day at school, then work and doesn't have the time and energy to cook a decent meal.
2. When do they become aware of the need -- that is, do they experience their need all the time or only sometimes?
1. Very frequently (multiple times a week).
3.  How long have they had the need? 
1. Since getting a job.
4. When did they first become aware of their need? Why?
1. After a couple of months being in college, when they realized that their fridge was empty because they hadn’t gone to the grocery store in weeks.
5.  How are they currently addressing their need?
1. They are frequently eating out. 
6.  How satisfied are they with this solution?
1. They are highly unsatisfied with their current solution. (2/10) 
5. Iteration No. 2:
1. What is the exact nature of the need?
1. Don't have the time/energy to cook home cooked meals.
2. When do they become aware of the need -- that is, do they experience their need all the time or only sometimes?
1. Every day.
3.  How long have they had the need?
1. Since entering college.
4. When did they first become aware of their need? Why?
1. Since the first time their parents went to visit them and left pre prepared food for them, they noticed the difference in quality of the food.
5.  How are they currently addressing their need?
1. They buy frozen meals from walmart and eat that.
6.  How satisfied are they with this solution?
1. They were fairly unsatisfied with their current solution. (3/10)
6. Iteration No. 3:
1. What is the exact nature of the need?
1. They do not want to put in the time commitment of cooking every day.
2. When do they become aware of the need -- that is, do they experience their need all the time or only sometimes?
1. Semi frequently (two or three times a week).
3. How long have they had the need?
1. Second Semester of college.
4. When did they first become aware of their need? Why?
1. When they entered their second semester of college, and they were too busy with the assigned homework and projects that they did not have enough time to cook all the time.
5.  How are they currently addressing their need?
1. They visit their family semi frequently (at least once every month to one and a half months) and bring back food with them.
6. How satisfied are they with this solution?
1. They feel like is what is expected (4/10).
7. Reflect.
1. I learned that there are more students who face the same issues that I face. Many of them are highly unsatisfied with their current circumstances. Some of them feel like their circumstance is about as good as they can do at the moment. The most surprising piece of information was that they all at some point in the semester depended on pre prepared food from their parents.
8. Summarize.
1. How much of your original opportunity is still there?
1. I would say that 80 percent of the original idea is still there.
2. Do you believe that your new opportunity is more accurate than when you started?
1. Yes because I believe that now I am taking a closer look at secondary problems that could arise.
3. How much do you think entrepreneurs should 'adapt' their opportunities based on customer feedback?
1. I believe that there should be a balance between taking in customer feedback and giving in to the customer, because it is very easy to lose track of the problem when constantly taking customer ideas into consideration. That is why I believe that an idea should be based on 60% customer feedback and 40% idea from entrepreneur.

Entrepreneurship story

Entrepreneurship story:

When I was in high school my school required students to take on internships, I decided to intern at Venture Hive an entrepreneurship incubator. During my time at venture hive we did many exercises that gave us insight to how companies address issues, create initial products, pivot products to better suit market. One of the key pieces of information that I received during that time was to never be afraid to pivot an idea, because product failures are not the end they can always be used as crucial learning experiences in order to improve in the future.

I enrolled in ENT 3003 because it was a required part of my curriculum for my innovation academy minor. I hope to build upon the entrepreneurship foundation that has been established through my years at my internship as well as my time in my creativity in progress/action class.

2A – Bug List

List of bugs:

1. The dollar tree on plaza blvd doesn't allow for the grocery carts to be taken out of the store ie. to my cars.
1. Because the parking lot does not have any markers for carts that lock their wheels if they go out of a perimeter.
2. People leave trash in the hallways of my building complex.
1. Because the apartment complex only has one trash collection chute that is located at one extreme of the building.
3. Cannot take my car to night classes.
1. Because the uf decal system is antiquated and does not allow for night parking in their vacant lots.
4. I cannot have fire alarms in my apartment.
1. Because the apartment is so small that whenever someone cooks the smoke sets them off.
5. Cooking in the apartment causes the entire apartment to smell, even when windows open.
1. Not enough ventilation, and air fresheners combine with the smell making it worse.
6.  Playing retro games is becoming increasingly harder.
1. Because companies don't have any first party emulation libraries while take down third party emulation sites.
7. Transporting home cooked meals from home to Gainesville.
1. It is a struggle to maintaining the quality of the food while in driving 6 hours in the car.
8. Running out of hot water in the apartment.
1. Because the heater can’t supply hot water to three people showering.
9. Soda going flat in the bottle
1. Because the more soda is drank the more empty space there is in the bottle leading the soda to expel the gas inside.
10. Laptop battery dying on days where I have classes back to back.
1. Sometimes my battery isn't at full charge and I have no place to charge.
11. Having to use the on campus bathrooms
1. Because they are always disgusting/worn down.
12. Using the transloc system to time the bus.
1. The system is slow/ not always accurate/ bus driver speed inconsistency.
13. Skinny isles in butler plaza Walmart
1. In order to pack more items in to the stores 
14. When the butler plaza Walmart changes the boxing/branding of items
1. In order to better appeal to their audience
15. When bugs get into my apartment 
1. The mesh screen on the windows is too wide and allows for bugs to fly through
16. Scraping the bottom of my car when driving into my apartments parking garage.
1. Because I have a low car and the ground is not leveled.
17. WiFi being spotty in lecture rooms
1.  Because system can not handle too many people using the internet at the same time 
18.  Not being able to open the window in my room
1. The plastic clips that hold it open broke and would repairs would require a new window
19.  Keeping track of all of my homework/ class assignment 
1. There is no one system that can manage all of my assignments / classes
20.  Being able to hear roommates/ other apartment/ people walking in the hallway.
1. Walls are thin and hollow (cost efficient construction) allowing sound to travel everywhere.

Reflection:

I found this assignment to be particularly challenging, throughout the entire assignment I struggled to find bugs as I usually try to address the bugs that I passively encounter in my day to day routine. Secondly, I am someone who tends be more objective therefore i do not emphasize on the little "bugs" of life but rather i keep looking out ahead to the bigger picture.

First Post

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