19A – Idea Napkin No. 2

1. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
1. I am a college student at the University of Florida. I use to manage a wholesale shipping company and would be using those experiences to establish this venture. If i were to start this business i could see it being a stepping stone to other ventures that i would want to pursue.
2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
1. The venture would be a proprietary food delivery company that would allow parents of students to delivery food whether it be fresh or frozen.
3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
1. Parents and students alike. Many parents worry about what their students eat, and many students don’t have the time to cook or even want to prepare meals.
4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
1. Many times parents get worried about what their college students are eating while they are away from home, my business would give them peace of mind knowing that they are eating the same things they were at home. 
5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
1. I am someone who is very focused on details, and as such I would try to provide customers with a seamless experiences.
6. I believe these elements fit together well and that there is a potential customer base that is not being tapped into. All of the problems currently being faced by customers could be solved uniformly through the development process.

Feedback memo.

• I was asked about how i would go about the transportation
• It would be proprietary, the company itself would do all of the delivering and processing itself.
• I was asked how the company would impact my life
• I would most likely use this company as well in order to ship deserts home and receive food from home.

17B – Elevator Pitch No. 2

I have described what I changed in this pitch, given the feedback I received last time.

• I tried to sound less robot and not read from a script as well as interacting with items in order to make give the pitch a touch.

18A – Create a Customer Avatar

  

• My customer’s avatar is a mother of a college student, who worries about what their student’s day to day.

• What do you have in common with the customer avatar?If you have anything in common with the avatar, do you think that is a coincidence? Why?
• Growing up in a Hispanic household and with many friends being Hispanic, my mother and many of my friends mothers share this quality.
• My interactions with them inspired the idea for this venture.

16A –What’s Your Secret Sauce?

1. Describe five ways in which you think you have human capital that is truly unique.
1. I think i am someone who is Confident.
2. I am always finding Creative new ways to solve problems.
3. I am someone who is very Driven and task oriented.
4. I have Patience when it comes to dealing with others.
5. I am Open to criticism from others in order to better improve.
2. Interview the five people who know you the best.
1. interview #1
1. link: https://soundcloud.com/reig-christopher2013/interview-1
2. From this interview, I realized that I'm a fairly open person who is willing to get feedback in order to improve upon the final product. As well as seeing that I have a strong work ethic the allows me to stay on track
2. interview #2
1. link: https://soundcloud.com/reig-christopher2013/my-movie
2. From this interview, my friend noted that I am a strong communicator and task manager which I think makes me a strong choice as a leader because it allows me to take everyone's thoughts into consideration leading to better teamwork.
3. interview #3
1. link: https://soundcloud.com/reig-christopher2013/interview-3
2. From this interview, I better understood my creativity and how it's a large part of who I am and how I go about solving the problems that I am presented with.
4. interview #4
1. link: https://soundcloud.com/reig-christopher2013/interview-4
2. From this interview, I was understood how important patience is to having a solid end result as well as preparing and being sure that everything goes according to plan.
5. interview #5
1. link: https://soundcloud.com/reig-christopher2013/my-movie-1
2. From this interview, I realized how my dedication can be perceived as confidence being that I'm always focused on getting the job done and don't let speed bumps discourage me in any way.
3. Reflect on the differences.
1. I realized that I don’t really consider many of the attributes my friends associate with me. Whether it be because thats just the way I think or because I don’t think they are anything special. I would like to think that they are all accurate and I would not change any of them.

15A – Figuring Out Buyer Behavior No. 2

Interview #1

• Does price matter the most?
• It’s not the most important factor but it does play a role.
• Does quality?
• Quality is a big factor in whether or not I use a service especially if it relates to food as its something I’m going to be eating.
• Does style?
• If the service works I don’t really mind the style.
• Is your segment more likely to buy online or in a store?
• I like going to a store so I can get things right away, but for more expensive things I’m willing to wait and search online.
• Are they more likely to use cash or will they finance the purchase?
• I mainly use my debit card as I don’t carry cash with me often.
• What helps them determine the purchase was a good idea?
• The quality and effectiveness of service such as customer service and time.
• What sorts of things make them think a purchase was a bad idea?
• If the service is slow or the customer service is bad.

Interview #2

• Does price matter the most?
• Yes that is a huge factor for me.
• Does quality?
• A bit I expect things to be done right but I don’t mind a slight bang up here and there.
• Does style?
• No I don’t care I just need it to work.
• Is your segment more likely to buy online or in a store?
• I usually like to do everything online because its always easier that way.
• Are they more likely to use cash or will they finance the purchase?
• I use my card a lot because I mainly do everything online but when I go out its usually with cash.
• What helps them determine the purchase was a good idea?
• How often I use it, and satisfaction from purchase.
• What sorts of things make them think a purchase was a bad idea?
• If I never use it again, and get no pleasure from the purchase.

Interview #3

• Does price matter the most?
• It depends on what I’m buying because there are certain things I’m willing to spend more money on.
• Does quality?
• Quality plays a huge role in whether or not im willing to spend the extra money.
• Does style?
• Yes, if something looks ugly im not going to buy it.
• Is your segment more likely to buy online or in a store?
• Either It doesn’t really make a difference to me.
• Are they more likely to use cash or will they finance the purchase?
• I almost never carry cash because I depend on my card.
• What helps them determine the purchase was a good idea?
• How often I use it, if I enjoyed it.
• What sorts of things make them think a purchase was a bad idea?
• If I didn’t enjoy it or see myself not using it often.

Draw conclusions:

• This is all valuable information for building a business structure around the customers preferences.