11A – Idea Napkin No. 1

1. You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
1.  I am a college student at the University of Florida. I use to manage a wholesale shipping company, and I would love to use that experience in order to improve the quality of living for students and parents.
2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 
1. A food delivery service that allows parents to ship pre-cooked or pre-prepared foods to students.
3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
1. Students that wish to eat better but don’t have the time or energy to cook for themselves. Parents that are worried that their students are not getting the right nutrition necessary to be effective in class.
4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 
1. For some, constantly eating out can take a toll on their body and leave them lethargic, my company would give them the same ease of use as going out while providing the benefits of cooking at home.
5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
1. Currently, the only companies that allow people to send food are grocery stores. The problem with this method is that you can only send ingredients or their prepackaged TV dinners. With my company, people will be able to deliver food that has already been prepared or even cooked facilitating the cooking process for the receiver.
6. I believe these five elements fit together well. This company has the potential to help students by offering a healthier alternative to dining out. Additionally, due to the food being pre-prepared, students that live in dorms with limited cooking appliances are still able to benefit. The company would be an efficient and reliable way for students to start eating healthier.