Friday, February 15, 2019

12A – Figuring Out Buyer Behavior No. 1

Need awareness interview 1
  • What times
    • For lunch and dinner 
  • Situations 
    • Doesn't have a meal ready for those times 
  • Places 
    • Home 
  • Contexts 
    • Doesn’t know how to cook proper meals 
  • What is the very first thing they do to find a solution to their problem? 
    • Make a sandwich instead of a proper meal 
Need awareness interview 2
  • What times 
    • Breakfast lunch and dinner 
  • Situations 
    • Doesn’t want to take the time to cook a meal 
  • Places 
    • Home 
  • Contexts 
    • Is busy doing homework and activities that they do not find it important to cook 
  • What is the very first thing they do to find a solution to their problem? 
    • Go out to eat at a fast food restaurant 
Need awareness interview 3
  • What times 
    • Dinner 
  • Situations 
    • Doesn’t eat breakfast or lunch 
  • Places 
    • Home 
  • Contexts 
    • Being that they are eating out for all their meals, they believe intermittent fasting will help mitigate the adverse health effects. 
  • What is the very first thing they do to find a solution to their problem? 
    • Stay hungry for most of the day until they go eat dinner which is usually a large fast food meal. 

  • The candidates are fully aware of their problems but tackle their situations in manners that are not ideal for their health. They do not perform information searches as they believe that they are handling their current situations in the best way with their limited options.

3 comments:

  1. Looks like each of your interviews deal with this problem in different ways. It sounds like they could all benefit from an affordable but good meal. I would venture to say that the ones each fast food all the time may benefit the most. I can't imagine that is the healthiest way address their problem.

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  2. Hey Christopher,
    Based on your interviews, it looks like there is a real need for a quick, affordable, and healthy meal opportunities for students on campus. I can definitely relate to never having time to eat breakfast, not eating all day because of a busy schedule, and turning to fast food.

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  3. You did a good job with this post. A point in your post that particularly peaked my interest was the answers provided by your third interviewee. I have always found intermittent fasting interesting, and was excited to read about it a little bit in your post. My feedback would be to provide more detail in your posts. In the “Draw conclusions” section of the assignment you only wrote two sentences. I would have liked to read more about your thoughts on the question.

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