Friday, March 15, 2019

18A – Create a Customer Avatar




  
  • My customer’s avatar is a mother of a college student, who worries about what their student’s day to day.
  • What do you have in common with the customer avatar?If you have anything in common with the avatar, do you think that is a coincidence? Why?
    • Growing up in a Hispanic household and with many friends being Hispanic, my mother and many of my friends mothers share this quality.
    • My interactions with them inspired the idea for this venture.

1 comment:

  1. Great job!
    You really captured the personality, character, and overall essence of your potential buyer. I also enjoyed how you defined the ethnicity of the avatar and made a connection between you and them. Being able to find common grounds with your buyers is a perfect way to create a comfortable atmosphere.

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